Hello
I'm William Veloso, a graphic designer with a multidisciplinary edge, based in London.
I craft bold, strategic visuals across brand identities, digital campaigns, and print, design that doesn't just look good, but communicates with clarity and purpose.
With a background in product, textile, and graphic design, I bring a sharp eye for detail and a flexible, collaborative approach. From social content to storytelling-led visuals, I translate ideas into graphic systems that connect, inspire, and deliver.
My Story
Born in Brazil, creativity has shaped my path from the very beginning. I grew up exploring textiles and craftsmanship with my mother while my father taught me how to bring ideas to life. After earning a degree in Product Design, I took a leap in 2003 and moved to London, where I launched a line of T-shirts and soft toys. This venture deepened my love for textiles and led me to study Pattern Cutting at Central Saint Martins.
This foundation in product and textile design naturally evolved into a passion for visual communication, leading me to retrain as a graphic designer at the University of Hertfordshire. There, I honed my skills by combining academic study with real-world applications in branding, layout design, and digital illustration using professional design software.
My work is grounded in inclusive design and narrative thinking. I have collaborated with brands such as Vivienne Westwood and Ofcom, contributing to campaigns in the hospitality, fashion, and communications sectors. In addition to my solo projects, I partner with a trusted creative network to ensure we deliver strong results that are timely, on-brand, and impactful.
Tools I use include Adobe Creative Suite, XD, Canva, Premiere Pro, After Effects, and various AI tools. I design with accessibility standards in mind to ensure every message reaches and resonates with its audience.
